Partnership Case Study
Plainly × Cortiina
A custom hotel amenity line for Munich's Cortiina Hotel.
Four essentials. One signature scent. Designed exclusively for the hotel experience.
The Line
Four essentials. One signature scent.
Cortiina's rooms now carry a Plainly line developed exclusively for the hotel: four essentials in a signature Clary Sage & Lavender scent, produced in small batches in Germany.
Hand & Body Wash
Sulfate-free. Enriched with almond oil and rosemary extract. A gentle cleanse.
Shampoo
Mild formula with argan and almond oil. Smooths and detangles without stripping.
Conditioner
Aloe vera, panthenol, and Vitamin E. Soft, easy-to-comb hair.
Body Lotion
Lightweight hydration with hyaluronic acid and panthenol. Silky, never greasy.
Signature scent: Clary Sage & Lavender
Why Plainly
The things your guests actually touch.
Boutique hotels invest years in their architecture and interiors - every material, every surface. Yet the products guests reach for morning and evening are often a generic bottle from a catalogue.
Plainly closes that gap. We began with hand care, the most overlooked routine in skincare, and built it around design-forward packaging and the best ingredients we could find. We now bring the same thinking to hospitality.
We're independently founded and run from Munich, with small-batch production by certified manufacturers. Our packaging, designed with Winkreative, the creative studio behind Monocle Magazine, has won awards. You'll find us at the Aficionados hotel conference and Monocle's Quality of Life Conference, both of which we've sponsored.
How It Works
Three steps. Your line.
We talk.
A conversation about your hotel, your guests, your aesthetic.
We develop.
Custom scent, co-branded packaging, formulations to match.
We deliver.
Small-batch production. Flexible volumes. Ongoing supply.
The Story
Two Munich originals.
Cortiina is a boutique design hotel in the heart of Munich: bog oak, Jura stone, bespoke furniture, and one of the city's finest wine bars. Every material is chosen deliberately.
Plainly is a luxury hand and body care line, founded and run from Munich, with award-winning packaging designed with Winkreative.
Two Munich originals: Cortiina's feel for atmosphere and craft, met with Plainly's honest ingredients and editorial design.
Request Samples & Quote
Tell us about your property and we'll prepare a tailored proposal.
Response within 48 hours
Complimentary sample kit for partners proceeding with an order
Custom pricing based on volume