Plainly is a Munich-based luxury hand care brand that combines award-winning design with science-driven formulations, focusing on premium ingredients like Cacay oil to create sophisticated, natural treatments for diverse hand types.

The Origins of Plainly

Plainly was founded by an entrepreneurial couple in Munich, Germany, who sought to reinvent the often overlooked niche of hand care. The brand's journey began 12 months prior to its launch, driven by a passion for perfection and a desire to set new standards in luxurious hand care. To bring their vision to life, the founders collaborated with Winkreative, a renowned agency headed by Tyler Brûlé, to craft a timeless and iconic brand identity that is elegant, modern, and simple, while still offering moments of sophistication. This partnership resulted in Plainly's award-winning design, which embodies both the brand's innovative approach and its deep connection to its Munich heritage.

Signature Ingredients: Cacay Oil and Fermented Argan Oil

Plainly's formulations feature signature ingredients that set their products apart in the luxury hand care market. Cacay oil, a key component, is renowned for its potent anti-aging properties, containing twice as much vitamin E as argan oil and three times more vitamin A (plant-based retinol) than rosehip oil. This powerful oil provides intense moisture and firmness to the skin. 
Complementing cacay oil, Plainly incorporates fermented argan oil, which soothes stressed skin and ensures silky smooth hands. These premium ingredients work synergistically to deliver deep nourishment, actively prevent signs of aging, and enhance skin firmness and health, embodying Plainly's commitment to science-led, innovative hand care solutions.

Collaborations and Partnerships

Plainly has engaged in notable collaborations that enhance its brand presence and product offerings. The company partnered with Andreas Murkudis and MMW Collective for a unique collaboration showcased during Paris Fashion Week, demonstrating its alignment with high-end fashion and design. Additionally, Plainly collaborated with Monocle, creating an exclusive travel-sized rosemary mint hand cream with orange zest notes, which was first presented at the Monocle Quality of Life Conference 2023 in Munich. These partnerships highlight Plainly's commitment to luxury and innovation, extending beyond traditional hand care to create products that appeal to a sophisticated, design-conscious audience.

Cacay Oil Hand Rejuvenation

Cacay oil, a natural powerhouse rich in vitamins A and E, has emerged as a key ingredient in luxury hand care products, offering potent anti-aging and moisturizing benefits for rejuvenating and nourishing the skin.

Anti-Aging Benefits of Cacay Oil
Cacay oil is renowned for its exceptional anti-aging properties, surpassing even popular oils like argan and rosehip. It contains three times more natural vitamin A (retinol) than rosehip oil, which is essential for renewing skin cells and restoring youthfulness. The oil is also rich in vitamin E, with 50% more alpha-tocopherol than argan oil, providing powerful antioxidant protection against free radicals. These nutrients work synergistically to reduce the appearance of fine lines and wrinkles, with visible results reported in as little as 2-3 weeks. Cacay oil's high linoleic acid content, twice that of argan oil, helps maintain the skin's protective barrier and improve overall skin health. Its unique composition allows for deep penetration, delivering potent nutrients that boost hydration, restore elasticity, and encourage collagen production, resulting in firmer, more youthful-looking skin.

Vitamin E: The Key to Cell Renewal 

Vitamin E plays a crucial role in cell renewal and repair, acting as a powerful antioxidant that protects cell membranes from damage caused by free radicals. This fat-soluble vitamin supports the skin's natural healing process and promotes cell regeneration, making it particularly effective in reducing the appearance of scars and treating other skin problems. Vitamin E's antioxidant properties also help combat premature aging and skin discoloration by forming a protective shield against environmental aggressors like pollution and UV rays. Additionally, it integrates into the lipid layers of skin cell membranes, shielding them from oxidative stress and helping maintain collagen integrity, which is essential for delaying the appearance of wrinkles and fine lines. The anti-inflammatory effects of vitamin E further contribute to skin health by calming irritation and reducing redness, making it beneficial for conditions such as eczema and rosacea.

Combining Cacay Oil with Fermented Argan Oil
Combining cacay oil with fermented argan oil creates a potent hand care formulation that offers enhanced benefits for skin health and appearance. Fermented argan oil contains increased levels of antioxidants and nutrients compared to regular argan oil, providing superior moisturizing and anti-aging effects. When paired with cacay oil's high vitamin A and E content, this combination delivers intense hydration while soothing stressed skin. The fermentation process breaks down the oils' molecular structure, allowing for better absorption and efficacy. This synergistic blend helps improve skin texture, reduce the appearance of fine lines, and ensure silky smooth hands with long-lasting hydration. The natural, non-greasy formulation absorbs quickly, making it ideal for daily use in luxury hand care products.

What makes Plainly hand care products unique?

Our products are crafted in Germany, emphasizing meticulous formulation with the purest and unique ingredients. This dedication ensures each product not only cares for the skin but also transforms hand care into an emotional journey, enhanced by sophisticated scent profiles and elegant design.

Are Plainly products suitable for sensitive skin?

Yes, Plainly products are dermatologist-tested, vegan, and cruelty-free, making them suitable for sensitive skin.
Plainly products are made with at least 98% natural ingredients and come in award-winning, eco-friendly packaging, including glass bottles and regional, CO2-neutral, Cradle to Cradle Certified® Silver paper from Gmund.