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At Plainly we believe that the details matter. The word "plainly" evokes ideas of a natural beauty - organic and imperfect, intimate and simple. Our brand reflects this meaning, with an identity and spirit, that is transparent, honest and inspired by nature. Here, we strip away the excess and share exactly what is needed. Nothing more, nothing less.
Our commitment to simplicity, sustainability, and elegance is not just skin-deep—it’s woven into every facet of our packaging. From the vibrant patterns inside our boxes to the subtle dots adorning the outside, every element is designed to tell a story and provide a unique experience for our customers.
To reflect a commitment to natural ingredients and transparency, our packaging is designed with minimalism and beauty in mind, incorporating local materials like Gmund paper. By reducing the number of elements, using subtle details such as triangle motifs that reference our Bavarian roots, and incorporating moments of colour, the packaging showcases the product in a way that is easy to access, and stands out in the market.
The minimalist exterior of our packaging features a series of small, carefully placed and slightly overlapping color dots. These dots are more than just decorative elements; they represent the scent of the product within. For instance, our rosemary mint hand cream is distinguished by two different color marks —green for rosemary and a complementary color for mint. This clarity of the packaging makes it easy for consumers to choose the right product.
Opening a Plainly product is meant to be an experience. Coloured patterns on the inner box reference the product scents, further enhancing the premium appeal and providing a moment of impact.
Each pattern inside the box is meticulously crafted to reflect the leading scent of the product it contains. For instance, the rosemary mint hand cream features a green pattern inside, symbolizing the freshness and vitality of rosemary. This thoughtful design choice enhances the sensory experience and establishes an emotional connection with our customers.
