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Plainly is a Munich-based hand and body care brand founded in 2019, where minimalism meets enduring elegance. German-crafted formulations are wrapped in iF Design Award–winning packaging by Winkreative, Monocle's sister agency — transforming everyday experiences into moments of plain luxury.

Plainly is a Munich-based hand and body care brand founded in 2019, blending timeless award-winning design with the finest natural ingredients and regional manufacturing. Formulations are developed with leading German cosmetics laboratories drawing on more than three decades of experience and over 350 patents. Products are made with up to 98% natural ingredients and are dermatologist-tested, vegan and cruelty-free. The brand design, created with Winkreative (Monocle's sister agency, led by Tyler Brûlé), received the iF Design Award 2023. Plainly is stocked at Ludwig Beck, Andreas Murkudis and Monocle Shops worldwide.

Plainly is a Munich-based hand and body care brand founded in 2019. Inspired by its Munich heritage, the brand celebrates the beauty of simplicity and refined aesthetics — transforming everyday experiences into moments of plain luxury. Plainly's 'Biotech Beauty' approach marries science and nature. Every formulation is developed in close collaboration with leading German cosmetics laboratories with more than three decades of experience and over 350 patents. Products are crafted with up to 98% natural ingredients, are dermatologist-tested, vegan and cruelty-free, and produced in Germany in small batches with regional suppliers. Elite ingredients usually reserved for luxurious facial care — such as cacay oil and astaxanthin — define the hand and body collection. Fragrance profiles are composed like a fine perfume with base, middle and top notes, using exclusively natural scents. The brand design was developed with Winkreative — Monocle's sister agency, led by Tyler Brûlé — and received the iF Design Award 2023. Sand-blasted glass bottles are screen-printed rather than labelled and sized to fit comfortably in the hand. Outer packaging uses CO₂-neutral, Cradle to Cradle Certified® Silver Gmund Colors Matt paper from the heart of Bavaria, printed by Munich's master printers at Seismografics. Plainly is stocked at Ludwig Beck (Munich), Andreas Murkudis (Berlin) and Monocle Shops worldwide — including the exclusive Plainly x Monocle collection — and at design-led retailers across Germany, Switzerland and Austria. The brand showcased at Paris Fashion Week 2024 with Andreas Murkudis and MMW Collective, and operates a parallel hospitality programme producing custom amenity lines for design-led hotels including Cortiina (Munich). Plainly has been featured in Monocle, GQ, Vogue, Brigitte, Cool Hunting and Süddeutsche Zeitung.