Conversations
Conversations
An elevated sense of place starts at the sink
Two recent Monocle hotel features show how far properties will go to prove where they are. The bathroom bottle is the last, and often weakest, link in that chain.
Conversations
The bathroom is a plate-flip moment
Andrew Tuck, Monocle's editorial director, recently wrote that guests are flipping plates and reading labels to see if a hotel's story of place holds up. The same scrutiny applies to the bathroom.
Conversations
Plainly in Quality Works
Our collaboration with Winkreative — Tyler Brûlé's global branding agency — featured in their editorial showcase of recent work.
Conversations
Plainly on Monocle Radio — the full Entrepreneurs interview
Founder Artsem Kruk speaks to Tom Edwards, host of The Entrepreneurs on Monocle Radio, about elevating hand care, the underserved niche behind Plainly, the collaboration with Winkreative, and the ingredients that set the formulations apart.
Conversations
How Plainly began — a conversation with the founder
Founder Artsem Kruk on travel, a long-held passion for design, the pandemic moment that shaped Plainly, and why the most overlooked category in cosmetics turned out to be the most personal one.
Conversations
Inside Cortiina — design as hospitality
A conversation with the team behind Cortiina Munich — a Design Hotels member where Plainly is the bathroom amenity. We talk architecture, restraint, and why the things guests touch matter most.